Training

The aim of our training is to give people usable knowledge and information that they can take into their business. At the end of each session we will complete an action plan with achievable goals and deadlines.

Website Internationalisation

If you are looking to export your product into an overseas market then internationalising your website is a logical step. There are very limited ways to internationalise your website and other considerations including language, payment gateways, cultural issues and other formatting challenges.

This course will cover:

  • How to internationalise your website correctly
  • How to increase your overseas brand awareness
  • What you need to think about when creating your content
  • Cultural issues
  • What platforms will work for your business
  • Creating a solid internationalisation strategy

By the end of the masterclass you will be able to put together a content strategy and plan on how to internationalise your web presence and the steps that need to be taken.

Max size: 15 people | Time: ½ day session

SEO (Search Engine Marketing) and Content Marketing

Getting your website to rank in Google is a priority for any business. We want to make SEO accessible to all businesses and give you the training to implement changes to rank better in search engines.

This course will cover:  

  • How to get your site ranking in Google
  • The basics of (SEO) Search Engine Marketing
  • What is content marketing and how to implement it
  • SEO trends and Google algorithm changes
  • How to research your keywords
  • Mobile first strategy
  • How to research your competitors
  • How to increase your domain authority
  • What online tools to use to help you with your digital strategy

By the end of this masterclass you will learn to make a website rank better in Google and the strategy required.

Max size: 20 people | Time: ½ day session

Social Media

Social media is integral to any digital strategy, as it is one of the key tools to increase brand awareness. They can be very time consuming and often hard to track ROI as well as bee seen mainly for the B2C market

This course will cover:

  • How to make it work
  • What are the platforms available and how to use them
  • Creating a crisis communications plan
  • Creating a realistic content plan
  • Content generation
  • How to use them for B2B businesses
  • What are the pitfalls and how to avoid them
  • Which platforms are best for your company
  • Focus on Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn

By the end of this session businesses will know which platforms are most suitable for them and how to generate a robust content plan. We will also investigate what businesses do wrong on social media platforms and how to get the most out of them.

Max size: 20 people | Time: ½ day session

eMarketplace’s

Amazon and eBay are the most commonly known marketplaces, however, there are hundreds of other eMarketplaces across the world. The established nature of these marketplaces make them a logical place for sellers to begin selling.

Modern shoppers are likely starting their search on a third-party marketplace – if you aren’t there, you’re missing an opportunity to sell.

This course will cover:

  • What are they and how do they work?
  • Which ones are suitable for your business
  • What are the requirements to get onto these platforms
  • How does Amazon work?
  • How to rank better in Amazon
  • How to use Amazon Pan-European
  • How to use Amazon FBA (Fulfilled by Amazon)

This training is only for B2C clients at present as there are limited B2B marketplaces available. This session will help people to get their businesses on eMarketplaces and the options available to them.

Max size: 15 people | Time: ½ day session

Data & Analytical Tools

In order to decide where your time and budget is best spent, you need to be able to interpret your data. Google analytics can seem overwhelming but we can show you what you need to be looking at

This course will cover:

  • How to use your data effectively
  • How to use Google analytics
  • What platforms are available to your business
  • How to use online tools to gain valuable market insights

At the end of this course you will be able to use your Google analytics to make good business decisions and to see what digital marketing is working and what is not.

Max size: 15 people | Time: ½ day session

LinkedIn

This course is designed to give you a good understanding of LinkedIn and how it can be used for B2B marketing

  • How to optimize your profile & company page
  • How LinkedIn content algorithms work
  • Tips and tricks for accelerating the growth of your network
  • How to evaluate a LinkedIn group before you join it
  • Group networking best practices
  • Generate leads in LinkedIn ads
  • B2B social networking strategy

Max size: 20 people | Time: ½ day session

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