How we can help

We can help companies to exploit digital marketing to maximise global presence and optimise your ongoing marketing activity to reach new markets more quickly and meet international consumer demand through SEO, website internationalisation, social media, email, analytics and advertising.

Website Internationalisation

There are only 3 ways to really internationalise your website and this will depend on your domain name. We will work with you to find the most cost-effective solution for you along with:

  • What options for website internationalisation you have
  • Identify if you want to target a language or country
  • Writing a website brief for the recommended changes to then send to your web development company
  • What to translate and any other issues you may face including formatting and culture
  • Increase your overseas SEO visibility
  • Investigate if PPC will be a viable option in your new market and the predicted costs
  • Which search engine is dominant in your chosen markets (Google is not number 1 in every country!)

Social Media

Social media is a great way to establish brand awareness in a new market, especially if you are a B2C business. We can work with you to establish:

  • Which platforms are the most popular in your new market
  • How to internationalise your Facebook page and content
  • What content to use for the new markets
  • Any legal issues you may face
  • How to internationalise other social channels

Tools & Research

What online tools are available to you in order to research new markets and how to use your analytical data to make decisions on where to prioritise your time.

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