Digital Strategy and Plan
We can help you to formulate your digital strategy and guide you in the right direction. Using your analytical data we can provide you with an in-depth digital strategy guide, which covers:
Existing Resource & Situational Analysis
Using your analytical data we can see where you are currently performing and which sections need more work
We use RACE to help you to plan and manage your activities in a more structured way. It gives structure to the plan and drills down into finding the key KPI’s.
RACE covers the full customer lifecycle or marketing funnel from: Reach > Act > Convert > Engage
Digital in 2023 and Beyond
Looking at how Google uses search and how to make sure you are futureproofed
SEO and Domain Authority
Looking at your current SEO positions and domain authority
Auditing your current backlinks and looking at where you can make gains
Looking at competitors digital presence and how we can take the best of what they do and implement it into our strategy
A list of recommendations on how to improve your digital presence, focusing around online visibility.
A list of actions for each recommendation